Privacy Policy

Last updated: November 27th, 2023

This Privacy Policy describes how Birth to Life (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to:

  • Communicate with you
  • Provide the Services
  • Comply with any applicable legal obligations
  • Enforce any applicable terms of service
  • Protect or defend the Services, our rights, and the rights of our users or others
  • What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You
Information that you directly submit to us through our Services may include:

  • Basic contact details including your name, address, phone number, email.
  • Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
  • Account information including your username, password, security questions.
  • Shopping information including the items you view, put in your cart, or add to your wishlist.
  • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
  • Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect through Cookies
We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

Companies who support our Site and Services, such as Shopify.
Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.

When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, "Third Party Websites and Links".

How We Use Your Personal Information
Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges, or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges, and to enable you to post reviews.

Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.

Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
Communicating with you. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see Shopify Cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve, and optimize the Services). We may also permit third parties and service providers to use Cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).

With business and marketing partners, including Shopify, to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices. When you direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.

With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business. In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have, in the past 12 months, disclosed the following categories of personal information and sensitive personal information (denoted by *) about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":

  • Identifiers such as basic contact details and certain order and account information
  • Commercial information such as order information, shopping information, and customer support information
  • Internet or other similar network activity, such as Usage Data

Categories of Recipients:
  • Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers)
  • Business and marketing partners
  • Affiliates
  • We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

We have "sold" and "shared" (as those terms are defined in applicable law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing purposes. The categories include:

Category of Personal Information:
  • Identifiers such as basic contact details and certain order and account information.
  • Commercial information like records of products or services purchased and shopping information.
  • Internet or other similar network activity, such as Usage Data.

Categories of Recipients:
  • Business and marketing partners.
  • User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you submit content to any public area of the Services, it will be accessible by anyone. We do not control who will have access to this information and are not responsible for the privacy or security of information you make publicly available.

Third Party Websites and Links
Our Site may provide links to third-party websites or platforms. If you follow these links, review their privacy and security policies. We are not responsible for the privacy or security of these sites or the accuracy of their content.

Children's Data
The Services are not intended for children, and we do not knowingly collect personal information from children. If a child has provided us with personal information, contact us to request its deletion. We do not "share" or "sell" personal information of individuals under 16 years of age.

Security and Retention of Your Information
No security measures are perfect, and we cannot guarantee "perfect security." We recommend not using unsecure channels to communicate sensitive information. The retention of your personal information depends on various factors, including legal obligations and dispute resolution.

Your Rights and Choices
You may have various rights regarding your personal information, subject to applicable law:

  • Right to Access / Know: Request access to your personal information.
  • Right to Delete: Request deletion of your personal information.
  • Right to Correct: Request correction of inaccurate personal information.
  • Right of Portability: Request transfer of your personal information to a third party.
  • Right to Opt out of Sale or Sharing or Targeted Advertising: Direct us not to "sell" or "share" your personal information for targeted advertising.
  • Right to Limit and/or Opt out of Use and Disclosure of Sensitive Personal Information: Limit our use and/or disclosure of sensitive personal information.
  • Restriction of Processing: Request to stop or restrict processing of your personal information.
  • Withdrawal of Consent: Withdraw consent for processing your personal information.
  • Appeal: Appeal our decision if we decline your request.
  • Managing Communication Preferences: Opt out of promotional emails using the unsubscribe option.

You may exercise these rights as indicated on our Site or by contacting us.

International Users
We may transfer, store, and process your personal information outside your country, including the United States. Transfers out of Europe rely on recognized mechanisms like the European Commission's Standard Contractual Clauses, unless the destination country provides adequate protection.

If you have complaints about how we process your personal information, contact us. If unsatisfied with our response, you may have the right to lodge a complaint with your local data protection authority.